6 Quick Tips on Choosing a Real Estate Investing CRM [Infographic]For real estate syndicators and investors, managing their relationships and investments is always the key to success. A wisely chosen real estate CRM can help sponsors manage various operations of a real estate investment business. You can effectively communicate with your clientele and potential investors, automate your workflow, achieve better synchronization between your sales and marketing teams, raise funds faster, and much more. However, what should you look for in a real estate CRM while adopting one for your business? Let us find out through the following factors:
Gather and Manage Leads To ConvertModern-day syndicators need an impressive online presence. Setting up an investor portal to let the potential investors chip in would be an essential element. Then comes your presence on social media and other digital platforms.Your real estate investing CRM should allow you to collect leads from all these sources on a single dashboard for better lead management. This factor brings your marketing and sales endeavors in sync. You can take your potential investors through the sales funnel faster and close the deals by getting investments when needed.
Club All Your Campaigns To EngageEffective communication with your potential investors and other stakeholders is the most essential tool that takes you ahead in real estate syndication. Your real estate investing CRM must allow you to manage your campaigns to engage potential investors at ease.Another crucial feature you need is notifications based on real-time insights. If your CRM reminds you of your calls, visits, and meetings, you can raise funds faster. Similarly, your sales and marketing teams would be informed about the subsequent necessary actions.
Synchronize Your OperationsAs mentioned earlier, your real estate investing CRM must keep all your operations on the same page. For instance, your sales team should be able to refer to previous communication with a prospect at any point in time. Based on that, they can decide on their next action plan. They can close the deal by taking a soft commitment from an investor and finally getting the promised investment.Similarly, any new leads signing in on the portal, bulk contacts added through any source, investor profiles through a cosponsor need to be accessible for in-time sales communication, agreements, and finalization.
Build Relationships With EaseReal estate syndicators need to work on several fronts simultaneously. They may need to:
- Launch new projects and add offering details on the portal to attract investments,
- Find potential investors with adequate investment capacity and accreditation,
- Collaborate with cosponsors to pour in more funds through their pool of investors,
- Find new investment properties in the market,
- Manage properties,
- Calculate and distribute profit shares among investors and more.