Fundraising Automation is a process of setting up an automated mechanism to take a potential investor through the sales funnel, based on his behavior, communication, and other parameters. In another context, allowing investors to invest their contribution swiftly through electronic payment modes is fundraising automation.
As the name suggests, fundraising automation means automating the process of fundraising using technology. In this, a fundraising automation software is used to carry out specific fundraising tasks such as receiving donations, donor acknowledgement, supporter communication, etc.
This reduces the cost of investing in personnels who perform repetitive tasks manually. It also improves efficiency and reduces time and effort. Fundraising automation allows non-profit organizations to focus on more important tasks and improve their outreach. It also minimizes the chances of human error while processing and recording donations from various sources.
Much like how AI and other automation software is helping organizations become more efficient and increase productivity, fundraising automation always helps all those who are involved in this process. The parties who benefit from this are:
A fundraising software can cost anything from $50 a month up to a few hundred dollars. Each software comes with various features and it is possible that the more expensive the software is, the more features it will offer.
Having said that, non-profit organizations can choose one that suits their needs the best and it can be either expensive or inexpensive. Whichever amount they can spare based on the monthly donation amount, that will decide whether the plan is inexpensive.
Fundraising automation is extremely beneficial for non-profit organizations as it helps streamline a lot of work, make the process easier to manage and conducts tasks more efficiently. The organizations, donors and the beneficiaries will reap the benefits of this. There is a lot of software available and it is imperative for every non-profit organization to chart down their tasks first and then select the software that will best suit their needs.