Millions of your real estate clients online, but there is a minor problem…you don’t know how to find them. The good news is that this isn’t complicated at all. With a few tools and tips at your disposal, you will have those clients trooping in faster than you can say, Jack. Without mincing words, let’s get right to it.
The Reservation System
The reservation system is exactly how it sounds. You can discover real estate clients online by creating an air of exclusivity. What this means is that you’ll encourage people to reserve a spot for getting in on your rare yet fantastic deal. All they have to do is signify interest by opting into this list, and you know the ones that are serious about going all the way.
So, how do you get them into the reservation system? Simple, through email. You can send out the link for reservations through mass email marketing, and they can share it out, which will give you referral leads.
Strong Website Content
How would you react to an offer from a faceless brand with no verifiable website or track record online? You’ll be more inclined to walk away thinking this is not a reliable offer. If this is your real estate business, then you won’t want to chase away real estate clients this way.
We have the power of the internet at our fingertips, and now is the time to take advantage of it for your real estate business. Your best bet is creating a website and filling it with strong web content that connects with your audience. Look out for the keywords common in your industry and what people who want your services are usually searching for. Use them in your web content and even blog posts. You’ll realize that people will find you easily.
Spread the Word Online
Podcasts and webinars are other tools you can explore when trying to find real estate clients online. People are more willing to trust professionals in their field, and you can prove your knowledge in a podcast that educates them on several real estate-related topics. So, build that trust by getting yourself out there through podcasts and webinars.
Webinars are the new open house. Apart from how much leverage they can give you, they generate leads for your business, and you don’t have to step out of your comfort zone. With the right webinar tools, you can send them out to different neighborhoods with diverse client demographics.
Invest In a Reliable CRM Software
Customer relationship management software is more relevant now than ever. With this, you can put together the contact information of all your potential clients, save them correctly and follow up seamlessly until the deal is closed. However, you shouldn’t rely on just any CRM software, as there are hundreds of them available today. The goal is to invest in one that makes your work easier and not add to it.
You can opt for sophisticated ones like SyndicationPro, which is equipped to keep track of contact information and give you that seamless workflow that gets your team on the right path. It’s also great for your online syndications, helping your investors trust you more and taking the stress out of this process. The right real estate CRM software usually integrates with some social media platforms to always stay in touch and communicate dynamically with clients and team members.
Talk to Friends and Family
Before stepping out to spread the word about your real estate business, it’s always best to talk to your friends and family first. Several studies have shown that these are usually your constant source of business when you’re just starting out.
Out of about 200 contacts on your phone, at least 10 percent of that are likely to move in a year. So, if they are already aware that you’re into this business, you would most likely be the first person they talk to about this. Your success with each client helps you get more leads through referrals, and that’s how you build a million-dollar company.
We have moved on from the more traditional methods of discovering real estate clients. With these tips, you should be able to connect with clients online in no time.