Apr 12, 2024

Secrets Of Real Estate – From Fix & Flips to Over $200 Million in Multifamily

Jacob Blackett
Secrets Of Real Estate – From Fix & Flips to Over $200 Million in Multifamily

Investing in real estate is like selecting candies from Bertie Botts Every Flavor Beans - you might think you selected a cherry-flavor candy only to discover it was rotten egg candy. As heartbreaking as it will be to choose the wrong candy flavor, choosing a wrong rental property is always feel worse. The real estate journey is a rough patched road with a lot of ups and downs and especially for someone with no one around to guide, the journey can become even more difficult.After being inspired by an infomercial to attending a seminar about fix-and-flips, Jacob Blackett, the CEO of SyndicationPro and HoldFolio, now owns 1000+ Multifamily units now but reaching this far wasn’t easy for him too.Check out the journey of Ultimate Real Estate Syndication Software: SyndicationPro

Bonus: Tips to manage Real Estate business amidst COVID-19.

Fix and Flip

From getting inspired by an infomercial about a fix-and-flip seminar to building an investor management portal, journey towards real estate began in the year 2010 as a sophomore in college after being inspired by an infomercial about fix and flip - which mostly involves buying and fixing damaged houses and then selling them off for a better price.Although we had 5-15 deals a month in our pocket the future investments and projects always remained uncertain, leading us to secure properties in our personal portfolio.


Jacob Blackett founded Holdfolio, a platform that connects investors with high-yield investments in the real estate industry, set out with the intention of creating partnerships to profit from income-producing real estate - focused on buying holds.


We started off with investments in single-family homes. Complying with our business model, we purchased SF homes and sold around 70% of the ownership to investors and since 30% was with us, I worked for the asset management, as all our property-related issues are handled internally.


A couple of years into the real estate industry made us realize that multifamily had more potential than single-family. This made us shift our focus from single-family to multifamily which eventually helped us expand our services to 6 states - Indiana, Ohio, Kentucky, Texas, Florida, and South Carolina.

Tips for Approaching Leads

As a matter of fact, out of our 7 apartment complexes, 1 came from a broker while the 6 came directly from owners as a victory of our email campaigns and the result of our cold calling. We are very persistent in calling our potential leads, every other month - we were in touch with the owner of our recent purchase for over 2 years.

Criteria for Selecting Properties

  • A property with at least 80 units.
  • Age of building.
  • With value-added components such as central AC.
  • Mostly C Class Blue Collar assets.

Market Area

The key deciding factors to select a market area are:

  • Job growth in high-wage sectors.
  • Unemployment rate.
  • Population growth.
  • Diverse Economy.
  • Local market conditions.

Lease Audit

We conduct a thorough lease audit - which involves checking the following details in all the leases associated with the property we are purchasing:

  • Start Date
  • End Date

Deposit Rent, etc.What are we looking for exactly?Any discrepancies, like whether or not the lease is matching the rent roll.

Tools We Use

  • SyndicationPro - Investor Management Portal.
  • Close.io - Inside sales CRM of choice for startups and Small Businesses.
  • Zapier - Connects apps and automates workflows.
  • Propertyware - User-friendly residential rental property management software for single-family properties.

Characteristics of a Successful Real Estate Investor

An amazing and successful real estate investor can come from any age group and can have any profession. So, it’s sensible to ask, what exactly makes a successful real estate investor?

  • Patience and persistence.
  • Thorough understanding of real estate market cycles.
  • Networking buff - someone who can build relationships.
  • Has the vision to invest in cash flowing buy-and-hold properties.
  • Has the ability to remain focussed, even during the time of chaos, and knows what he/she wants.
  • Knows how to leverage money, people (skills), and opportunities.

Managing Real Estate Amidst COVID 19

Managing Real estate amidst COVID-19 is quite challenging as it involves meeting a lot of new people so shifting in-person meetings to virtual ones was the first thing to do, including introducing virtual property tours.

  • Having limited maintenance personnel around to only complete emergency work orders.
  • Limiting the office visits, adhering to the “No In-Person” Visits/Tours.
  • Changing office hours to 12 p.m-5 p.m as a precautionary measure to minimize exposure.
  • Taking necessary precautions as wearing gloves and masks whenever entering the office.
  • Rent payments were shifted online via the Tenant Portal, at a First Financial Branch, or via the rental drop box in an unsealed or EasyClose envelope.
  • Using digital means of communications as text, email, social media, etc. to give necessary updates to residents.
  • Waived application fees to new housing applicants for all properties across the portfolio.

For more COVID-19 tips, check out the podcast...

Frequently Asked Questions

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