SponsorCloud
  • Products
    
    SyndicationPro
    Raise more capital in less time with our real estate syndication platform, SyndicationPro.
    Core Features
    • GP & LP Portal
    • SEC Compliant CRM
    • Email Marketing
    • Built-in eSign
    • Build Soft Reservations
    • K-1 & Document Uploads
    • ACH & Check Distribution
    • Co-Sponsor Module
    Learn MoreRequest a Demo
    SponsorDocs
    Receive top-shelf syndication documents in 2 business days through SponsorDocs.
    Core Features
    • Private Placement Memorandum
    • Operating Agreement
    • Subscription Agreement
    • Investor Questionnaire
    • Best Practices Guide
    • Attorney Review
    • 2-Day Delivery
    • eSign Setup for SynPro Users
    Learn MoreContact Sales
    SponsorNetwork
    Develop lasting partnerships with sponsors who share a passion for Syndication.
    Core Features
    • #1 Active GP Network
    • Exclusive Member Portal
    • Private Deal Offerings
    • In-Person Co-GP & JV Events
    • Access Strategic Partnerships
    • Mentorship & Live Feedback
    • Priority RSVP for Live Events
    • SponsorAcademy
    Learn MoreContact Sales
    SponsorAdmin
    Partner with experts to handle all your firm's administrative needs through deals.
    Core Features
    • Fund Administration Services
    • Fund Establishment & Launch
    • Treasury Management
    • Investor Relations
    • Fund Accounting
    • Tax Compliance
    • Fund Disposition & Waterfall Admin
    • Cost Segregation Services
    Learn MoreContact Sales
    Get a full overview of SponsorCloud's core products
    Full Products Overview
  • Company
    
    Company

    We help sponsors raise and manage capital from start to finish.

    • About Us
    • Values
    • Leadership
    • Press & Media
    • Careers
    • Case Studies
  • Pages
    
    Product
    • Home V1
    • Home V2
    • Home V3
    • About us
    • Integrations
    • Integration single
    • Blog V1
    • Blog V2
    • Blog V3
    • Blog post
    • Features V1
    • Features V2
    • Features V3
    • Careers
    • Job post
    • Help center
    • Help center category
    • Help center single
    • Pricing
    • Pricing Single
    Utility Pages
    • Sign in
    • Sign up
    • Forgot password
    • Reset password
    • Terms & conditions
    • Confirm your email
    • Demo
    • Landing page
    • More Webflow Templates
      
    Template pages
    • Start here
    • Style guide
    • Password protected
    • 404 Not found
    • Licenses
    • Changelog
  • Pricing
  • 
    Login
  • Request a demo
Cart(
0
)

Your Cart


$ 0.00 USD
  • :
Remove
Subtotal:
Pay with browser.
Continue to Checkout
No items found.
Go to pricing
Product is not available in this quantity.

Login
Contact Sales
SyndicationPro
  • Benefits
    
    Benefits

    See the core benefits of how SyndicationPro can help you raise and manage your deals.

    Top real estate investing CRM
    2-way email integration, relationship history visualized
    • Automate the Get to Know Your Investor Process
    • 360 Relationship View of Your Contacts
    • 2-Way Email Sync Notes
    • Mass Email Functionality with Segmentation
    Fundraising streamlined
    Investment Portal, Digital PPMs, eSign, Cosponsors
    • Launch an Investor Portal in Seconds
    • Take Soft Commitments for Upcoming Deals
    • Build a Digital PPM to Raise Money and Close Fast
    • Add a Cosponsor to Your Deal
    • Eliminate Hassle With Integrated eSign
    Investment management simplified
    Investor Reporting, Multi-Profiles, Delegate Access
    • Provide Your Investors With Detailed Updates
    • Calculate Distributions and Notify Your Investors
    • Everything in One Place
    • Multiple Profiles and Delegate Access for Investors
  • Pricing
  • About Us
  • Resources
    
    Resources

    Helpful insights to get the most out of SyndicationPro

    • Blog
    • Press & Media
    • Integration Center
    • Case Studies
    • Glossary
  • Pages
    
    Product
    • Home V1
    • Home V2
    • Home V3
    • About us
    • Integrations
    • Integration single
    • Blog V1
    • Blog V2
    • Blog V3
    • Blog post
    • Features V1
    • Features V2
    • Features V3
    • Careers
    • Job post
    • Help center
    • Help center category
    • Help center single
    • Pricing
    • Pricing Single
    Utility Pages
    • Sign in
    • Sign up
    • Forgot password
    • Reset password
    • Terms & conditions
    • Confirm your email
    • Demo
    • Landing page
    • More Webflow Templates
      
    Template pages
    • Start here
    • Style guide
    • Password protected
    • 404 Not found
    • Licenses
    • Changelog
  • Pricing
  • 
    Login
  • Request a demo
Cart(
0
)

Your Cart


$ 0.00 USD
  • :
Remove
Subtotal:
Pay with browser.
Continue to Checkout
No items found.
Go to pricing
Product is not available in this quantity.

Login
Request a Demo
Feb 1, 2023

How to Use the Reservation Method

TJ Lokboj
How to Use the Reservation Method
Table of Contents
Connect
Transparent Facebook Icon
Transparent Twitter Icon
Transparent Linkedin Icon
Webflow
Related articles
SyndicationPro
This is another article on the site
This is also a heading
This is a heading

There is a powerful feature that helps real estate sponsors become more successful with fundraising and is called the reservation method. Some people may believe that this sounds very complex, but it’s actually quite easy. So, what exactly is the reservation method? Well, it’s a way of catching the attention of investors and leads before deals are available. With the reservation method, you don’t have to wait until there is a solid deal on the table before informing prospects and potential investors. Instead, you build anticipation well beforehand, and then there is a better response when the deal is finally available.

A Door with Key - Explaining how to use reservation method in real estate - SyndicationPro

When you play your cards right with the reservation method, you’ll do an excellent job of getting people lined up and ready. When the deal is available, those investors will take action quickly because, at that moment, they are scared of missing out. Yes, FOMO, which means fear of missing out, works alongside the reservation method. Here’s how you can use this to its maximum potential:

Create the Reservation Infrastructure

The infrastructure is where people can post the reservation and drive traffic through it. Of course, everything you do should have a definite structure. Platforms like SyndicationPro can allow you to give people a teaser through the reservation method. The function of this is to put them on a waitlist for when the deal is available for investment. So, they would have indicated interest, and you’re sure that these are the set of people who would be willing to go all the way to the final stage, the funding.

Make It User Friendly for Investors

Investors love to get a sneak peek to see the details of the deals that are available. When this sneak peek is catchy, you have succeeded in helping them get one foot in the door with the reservation. So, keep it as simple as possible. If you have pictures, include some of your best ones to add an element of visual appeal. Frame it up as an opportunity for the investor to secure priority in the deal. Everyone loves to be made to feel important, and when your investors believe that they are getting exclusive access to an important offer, they will be more inclined to make a move so that they don’t miss it. This is an excellent incentive for your investors.

Include FOMO

Fear of missing out is an important element you can include in your real estate strategy. In your reservation method, you should allow investors to self-commit, and this works best when you give the impression that the deal will be available for a limited time. Real estate sponsors usually go from deal to deal with a lot of space in between. So, what do you do during that time that you don’t have any deal available? Don’t keep your investors waiting without any message. Use the reservation method to talk about your firm, what kind of deals you offer, and even a record of your past performance. Keep it short and sweet, with enough features to catch anyone’s attention. Then, as you’re closer to a deal, you start to build the momentum and trigger the FOMO effect.

Include a Teachable Moment

Here, you can create a crescendo of anticipation in your audience that a deal will happen very soon and then take it away. This is a teachable moment where you talk about why you passed on this supposedly perfect deal. Let your investors know that sometimes the best deals are the ones that you don’t take. So, they will appreciate the transparency from you, which they probably don’t get with others. Make sure that the information here is as valuable as possible and not you just trying to fill up space with redundant data. When they understand its value, they will be anxious to track the status of the next investment, especially when it has your stamp of approval. The reservation method is known for its immense success. Several real estate sponsors are glad that they don’t have to pick up several calls from new prospects to inform them that you would reach out soon with a deal. They have found you already, and you can keep them from leaving when you use the reservation method.

SponsorCloud

TJ Lokboj

Founder

Tj is an entrepreneur, investor, and innovator. Being a first-generation immigrant from the Marshall Islands, Tj and his family...





SponsorCloud

TJ Lokboj

Founder

Tj is an entrepreneur, investor, and innovator. Being a first-generation immigrant from the Marshall Islands, Tj and his family...





SponsorCloud

Sign up for our newsletter

Elementum venenatis porta habitant dolorel fermentum eget fermentum.


Thanks for joining our newsletter.
Oops! Something went wrong.

Related posts

Browse all posts
Real Estate Syndication News & Tips July, 2019 [Updated]

Real Estate Syndication News & Tips July, 2019 [Updated]

Read more

6 Benefits of Investing in Real Estate Syndication Over Private Real Estate Funds

6 Benefits of Investing in Real Estate Syndication Over Private Real Estate Funds

Real estate investing can be a challenging pursuit...

Read more


Ready to get started? Contact us today.

Request a demoSee pricing
Company
  • Home
  • About Us
  • Pricing
  • Request a demo
  • Press &Media
  • Leadership
  • Contact Us
Resources
  • Blog
  • Glossary
  • Case Studies
  • Security
  • Integration Center
  • Careers
Benefits
  • SEC Compliance CRM
  • Fundraising Automation
  • Investor Portal
  • Investment Management
  • ACH Payments
Data Handling
  • Terms of Service
  • Privacy Policy
Business Hours
SyndicationPro
Mon to Fri: 9 AM to 5 PM ET
Closed on US Holidays
Contact Us
SyndicationPro
info@syndicationpro.com
SyndicationPro
Sales: (405) 816-8183
Support: (346) 766-2236
SyndicationPro

Copyright © 2023 SyndicationPro, LLC — All Rights Reserved