When Jacob Blackett, the founder of SyndicationPro, put out a reservation for real estate funding as the pandemic was raging on, he pegged this at 2 million dollars, especially as it was a difficult time for everyone. However, within a few months of having this opened, they had 5.5 million in reservations which were more than double what was needed.
By the time the deal was opened for investments on a first-come, first-serve basis, it was completed in two days. This proved that people have quickly embraced the practice of raising real estate funds online, and it has caught on with millions around the world.
Real estate crowdfunding startups started becoming popular as far back as 2011. It was all about matching developers with several investors online, and that’s how easy it is to find equity for developers. It’s been about a decade since then, with the industry becoming more diverse. Several crowdfunding platforms have come up since then, offering more chances at equity investments. Several factors show that more real estate funds are raised online, quickly taking over the traditional crowdfunding model. Investors are always looking forward to the attractive deals available, and they are able to make informed decisions online with trusted platforms.
Benefits of Raising Real Estate Funds Online
Raising real estate funds online cuts out the need for traditional middlemen. With less money spent on this, you can divert this fund into something more productive. We can’t also rule out the fact that online fundraising reduces the amount of time to get started on a project. With traditional methods, you may have to spend a lot of time on logistics, increasing the overall capital. However, this is eliminated when raising real estate funds online.
Easy access to a marketplace of investors
Traditional crowdfunding models are usually limited in terms of accessibility to investors. It would take a lot of marketing to get to the right audience, increasing how much time it takes to get the funding for your investment. However, with online crowdfunding, you can gain ready access to millions of investors with the right marketing tools.
You have emails, social media platforms, and several SEO strategies at your disposal to get your message to the proper audience quickly. It’s so much easier to connect with investors, including individuals and institutions, as the real marketplace for getting your real estate capital is online.
More creative terms of funding
With crowdfunding, you can introduce more creative terms for various projects, the types that won’t be available in the traditional model of getting equity. The beauty of raising money online for real estate projects is also in its flexibility.
Tap into the power of social media
The internet is a powerhouse with so much to see and do there. Here, you have the opportunity to build your brand with a network of loyal investors you can always reach out to when necessary. It allows you to create long-lasting relationships that can translate to referrals and make your crowdfunding more effective. Social media gives sponsors that important level of exposure which always makes a huge difference.
Funding is always guaranteed
There is always a chance that you will fund every project when necessary. The chances of your crowdfunding not being successful are very low, thanks to how versatile the internet is. You don’t have to worry about the challenges of meeting up with your target within a specific time, as you can take reservations from interested investors beforehand and fund faster.
When crowdfunding your next real estate deal, you should pick a platform with an excellent track record. Please do your due diligence on the real estate companies they have worked with and the information you need during this process. You also need to get the word out early.
Be as transparent as possible with your offers and make them really enticing. Start spreading the word about your real estate deal through targeted ads and email marketing. Raising real estate funds online is the next big thing, and more people are getting on this train. Don’t miss out on this.