Sep 20, 2023

The Ins and Outs of Wholesaling

Jacob Blackett
The Ins and Outs of Wholesaling

Let’s assume you came across a homeowner who wanted to sell their distressed property for a lower amount than its actual market value. However, instead of doing this themselves, they get into a contract with a wholesaler who would buy the property at a specific price, rehab it and then sell to an end buyer who will pay slightly more for the rights to buy the property. This summarizes what wholesaling is all about. Therefore, the wholesaler buys the contract from the seller and sells the same contract to another buyer. In terms of short-term investment strategies, wholesaling is considered one of the best, especially as investors don’t need a huge capital to start. If you would like to quickly learn about the real estate market, this is a really great way to do so. But first, you need to know the ins and outs of wholesaling to avoid its many financial traps.

Why Should You Choose Wholesaling


Earn profits within a short time

Wholesaling real estate can be very lucrative for new investors since it doesn’t require a lot of money to get started. All you have to do is put the property under contract and sell at a higher price to earn profits. You and your buyer would benefit from this as the buyer is getting the property at a price lower than its actual value while you get returns for finding someone interested in purchasing the property. It’s a win-win situation.

Learn more about the real estate industry

In a short time, beginners could become fully immersed in the real estate industry. Wholesaling teaches you the basics of negotiating and marketing. It’s a combination of several aspects of real estate transactions that will become a major feature of your investing career.

Little cash involved

If you have no capital and a low credit score, this won’t stop you from wholesaling. These are factors that have prevented a lot of investors from having a fruitful career. However, you can take part in a wholesale agreement even with bad credit. Why? You’re not purchasing the property but only assigning the purchase contract to a buyer. The buyer is the one that needs to fund the purchase and go through credit checks.

Of course, wholesaling has its bad sides. One of the most important ones is that it all depends on your ability to find buyers. You need to have a reliable buyers list to become a successful wholesaler. Have this ready before making an offer to a seller. This will reduce the risk of losing money and future buyers.

Tips on Being a Successful Wholesaler


Tip 1: Incorporate Technology into Your Workflow

Technology reduces the chances of human errors and helps you process information with accuracy. If you want to stay organized and in sync with your workflow, you need the best tools, including customer relationship management software. These applications will help you automate your business and save you time in the long run.

TIP 2: Know When to Outsource

The best real estate investors know when to be at the forefront of specific tasks and when to remain on the sidelines. Know how much your time is worth and balance your daily projects. If you set out to accomplish everything yourself, you will only hurt your business and relationship with potential buyers. Putting too many activities on your schedule is a recipe for sloppiness and errors.

TIP 3: Create Your Wholesale Plan

You need to put together your business plan before getting started with wholesaling. It all begins with your ability to generate leads. This is the backbone of your wholesaling strategy, as you can only get business when the calls come in. An excellent way to make sure of this is to launch direct mail campaigns and use websites like Craigslist. Be consistent with sourcing leads. You should also have excellent negotiating skills. Put a fair price on every property. To decide the best numbers for any property, note how much work is needed and the cost of repairs. With this, you can come up with a price that is beneficial to everyone involved in the deal.

When you are organized and disciplined, there is no limit to how far you can go in your wholesaling career. It’s a great way to earn a lot from the real estate industry.

Ready to get started? Contact us today.